Pokémon EUIC 2024
Image: Nintendo Life

The 2024 Pokémon European International Championships have been and gone, but what a weekend it was for the yearly event!

Thousands of competitors and spectators alike descended on London's ExCeL arena for three days of competition, meet-ups and (of course) shopping. Now taking up multiple halls in the capital's convention centre, this year's EUIC was the biggest yet, showcasing a new gold standard that we are sure the remaining regional events this season will be looking to replicate.

Of course, being the biggest event brings its own problems — it's now easier than ever to miss out on the action while distracted by whatever other shiny attraction caught your eye. But that's where we come in.

Below, we have broken down everything that happened at the 2024 Pokémon EUIC, from tournament winners to show floor surprises and you can find our thoughts on all of it along the way.

So, let's dive into a weekend of catching 'em all...

What Are The 2024 Pokémon European International Championships?

Pokémon EUIC 2024
Image: Nintendo Life

It's a fair question and one that is made doubly difficult by having the words 'European' and 'International' right next to each other. So, for those not familiar with the competitive Pokémon scene, here's the lowdown.

At a basic level, International Championships (like EUIC) are the competitions before the World Championships — the granddaddy of them all. To get to the International phase, players will have first progressed through League Cups and Regional Championships, earning 'Championship Points' to qualify for the next, larger tournament.

There are several International Championships throughout the season (the Latin America tournament took place last November and the North American one kicks off in June), but this is the biggest event of the year for Europe.

Of course, it's not all competition. The events are attended by thousands of spectators each year to watch the matches or get involved with the show floor activities (but more on that later).

For now, let's get into the matches themselves...

Watching The Tournaments

EUIC houses tournaments for the Pokémon Trading Card Game, video game (Scarlet and Violet this year, obviously), Pokémon GO and Pokémon Unite.

The matches take place across opening 'Swiss Rounds,' with competitors gradually being whittled down to the top eight, top four and, eventually, the finals. Oh, and things are also split between different age brackets — Junior (born in 2005 or later), Senior (born 2001-2004) and Masters (born 2000 or earlier) just to balance things out further.

Get it? It doesn't matter if not, because watching these matches is a wild ride.

The Swiss Rounds are huge, with thousands (yes, thousands) of players all competing at once. It's an experience in itself to just walk alongside these matches, soaking up the expertise at play, but the real deal is catching the larger qualifiers on stage.

These bigger events play out in front of a cheering crowd, with large screens giving a closer look at the action and commentary teams keeping you up to date on every move. The Pokémon Unite finals took to the stage to close out Saturday's events, while the remaining competitions all came to a head on the aptly named 'Finals Day' (or 'Sunday,' to you and me).

Championships Winners

After a weekend of battling, the following competitors were crowned in each discipline:

Pokémon Unite

  • Winner: FUSION (Erick Jean "Zynuz" Bartolo Cotrina, Axel Xavier "Khea" Rivas Pérez, Jose "Anemo" Arias, Jeremy Wilman "Tempo" Rivas Nunura, Jesús "Draken" Vásquez Antaccasa)
  • Runner Up: Ks (Fujishiro "cocoatta" Arata, Tejima “iamTomato” Genki, Yamakawa “Rom” Naoki, Kaneko “Vitoppo” Yuma, Miyata “Noda wajiro” Daiki)

Pokémon GO

  • Runner Up: Alexander “Doonebug97” Doone

Pokémon Trading Card Game - Junior

  • Runner Up: Peter Shapkin

Pokémon Trading Card Game - Senior

  • Runner Up: Benny Billinger

Pokémon Trading Card Game - Masters

  • Runner Up: Isaiah Bradner

Pokémon Video Game - Junior

  • Runner Up: Ismael Hoggui

Pokémon Video Game - Senior

  • Runner Up: Teddy French

Pokémon Video Game - Masters

  • Runner Up: Tim Edwards

Pokémon Center Shopping Experience

We'd love to say that the tournament itself is the main attraction for many attending the championships, but that would be to ignore the Phanpy in the room: this is the only time that the Pokémon Center store comes to Europe.

The EUIC Pokémon Center pop-up is exactly what you would expect it to be. There are huge shelves of championship-exclusive merchandise. There are eye-watering prices. There are more plushies than you thought possible. And, perhaps most importantly of all, there are waves of Pokémon fans either trying to soak up the experience or squeeze as many items as is physically possible into a basket before Rapidashing out of there.

For the sake of transparency, we were lucky enough to see the Pokémon Center before things got really hectic on Friday morning. From what we heard over the course of the event, the pop-up's booking system once again resulted in long queues with hefty wait times, though item stock appeared to hold up pretty well, on the whole.

Still not an ideal state to be shopping in, but we can't see anything changing until Pokémon Centers are a more regular occurrence.

For those wondering, our top purchase was an adorable Oddish plush (see above) and a pair of Growlithe socks (not pictured, because they're too stinky at the moment).

What Else Was There To Do?

While the shopping and spectating do take up the majority of the EUIC experience, this year did have a handful of other small activities for those really wanting to catch 'em all.

The Play and Battle Labs returned to this year's championships, offering Trainers the chance to get to grips with both the TCG and video game mechanics across a range of courses. There was also a selection of activity stalls offering face painting and photo opportunities, fairground-style amusements, and the chance to go hands-on with the Pokémon series on Switch through demos of Scarlet and Violet, Legends: Arceus and Pokkén Tournament DX.

Oh, and there was one more thing to do for the 3DS/2DS fans out there...

StreetPass Is Alive!

Pokémon EUIC 2024
Get those hits rolling in — Image: Nintendo Life

If you need any proof that StreetPass is still alive and well in 2024, take your 3DS (or 2DS, we won't judge) to a Pokémon International Championship. The hits might not have been coming as thick and fast as they were back in the feature's heyday, but we racked up over 30 notifications across the three days which isn't bad going for a 13-year-old gimmick.

Our Verdict - Was It Worth Attending?

Overall, the 2024 Pokémon European International Championships proved that bigger can indeed be better.

From a competitive standpoint, the battles were exemplary, showcasing the cream of the crop at the top of their game. For the most part, the favourites walked away with the wins, though there was a pinch of drama thrown in along the way to keep things interesting (as when first-time Senior Benjamin Polster knocked out former Worlds Jr Finalist, Teddy French in the division video game finals). All matches came to a head in a positive and uplifting environment, with fans and former competitors alike cheering, gasping and jumping along with the action on stage.

Honestly, watching these finals amongst the crowds was the highlight of the event for us. If you have struggled to 'get' competitive Pokémon before, this is what will change your mind.

Outside of the battles, the pop-up Pokémon Center provided more 'mon merchandise than we thought was possible, and the additional Play and Battle Labs were a nice introduction to the competitive scene without the risk of playing in front of a crowd.

We do wish that there was a little more to do on the activity side of things between events, though the queues for the amusement stalls and Pokémon demos show that there was certainly an appetite for what was on offer.

For both newcomers and competitive veterans, the 2024 EUIC provided a weekend of exciting gameplay, meet-ups and shopping, all wrapped up in the most welcoming of atmospheres. The Pokémon Company is yet to reveal where next year's European International Championship is set to take place, but it will have some serious work to do to top this one.

Did you get a chance to attend the Pokémon European International Championships in London? Let us know down below.